If you are a plastic surgeon about to open your new practice, you’ll need to advertise it. This is the most important thing you will need to do apart from getting your office set up with all of the supplies you will need to perform the actual surgical procedures. In order to make sure that your practice is properly advertised, you will first need to establish a presence on the world wide web. This is the place where hundreds of millions of people come, each and every day, in order to find the goods and services that they require. It’s the place your website needs to be.
What are the Most Important Elements to Include on Your Website?
According to Solution21, a plastic surgery website design company, when it comes to deciding the most important features that need to be included on your plastic surgery site, a few of them spring to mind immediately. The first thing you need to include is a full line of basic interactive features. In other words, your website needs to be fully responsive. You should have all of your contact info included on the site. You can follow this by having an instant messenger device installed on your site so that visitors to your home on the web can contact you with their questions, comments, and concerns. Direct communication is a plus and a must.
The Content on Your Plastic Surgery Site Should Be Easy to Read
One of the most important features of your new plastic surgery site is also one of the most obvious. The content on your site should be easy to read. It needs to be presented in a legible font and evenly spaced. You should always leave plenty of wide open space at the margins. People should be able to digest your written content easily. This content can be backed up with video and graphic evidence so that the two elements go together to create a more informative impression.
Your Plastic Surgery Site Site Should Include Live Action Graphics
Another important detail that every modern plastic surgery site should feature is plenty of live action graphics. For example, your site should always have a series of messages from the physician and staff regarding the procedures that are performed at your practice. While your site naturally has its share of written content, this should be backed up with plenty of video showing what it is you do. The videos don’t have to be graphic in nature. They simply need to give the visitor to your site a realistic idea of what you do. This will help them decide if they want to visit you.
Your Plastic Surgery Site Should Be Easy to Navigate
The design of your plastic surgery site should be as simple and clearly thought out as possible. This is one type of official business website that needs to be as easy to navigate as possible. Visitors to your site need to be able to log in, navigate around your website to get all of the info they need to make a quick decision, and then contact you directly through your instant messenger device for more details. The easier it is for them to navigate around your site in order to gather up all of this vital info, the easier it will be for you to convince people to make appointments.
You Need to Have a Blog on Your Plastic Surgery Site
People who come to your site want to know more about you as a person. A plastic surgeon should always have a personal blog on their website. Visitors want to read about your backstory and credentials. They want to know about your reasons for being a plastic surgeon. They want to know your opinions concerning several controversial topics in the world of plastic surgery, such as whether or not you approve of a certain type of procedure. These are only a few of the many topics that you can blog about on a regular basis. By sifting through your blog, visitors to your site can get a better feel for what kind of person you are as well as your style as a surgeon. It is also important to optimize your blog in order for you to to attract high-value patients and grow your plastic surgery practice. Read more on this guide for more information.
Your Site Needs to Finish With a Great Call to Action
The last and, in some ways, most important feature that your plastic surgery site needs to end with an effective call to action. This is the appeal you make to the visitor to contact you for all the info they need to make an appointment for an initial consultation. The goal is to influence them into making this contact so that you can help them decide whether or not they require plastic surgery. Your call to action is the make or break feature of your modern plastic surgery site.