WordPress is the most popular content management system in the world. Tens of millions of people have a personal WordPress blog and there are new WordPress posts appearing every second of every day. But whilst WordPress is a hugely appealing platform for posting your random thoughts on life, love and the universe, can it work as a blog platform for a small business?
There are lots of ways to market a small business, but one of the best – and easiest – is to make a blog. Blogs allow a business to engage with customers on a more personal level. People like reading blogs, especially if they cover interesting topics or offer helpful information and tips. Blogs can be embedded in a company’s website or created as a standalone entity – both have their pluses and minuses. However, before you reach that stage, you need to decide which platform you intend on using for your blog.
Money Matters
For most small businesses, budget is an important consideration. You may have a website up and running, but you might not be able to afford to pay a web designer to create a fancy blog for you. The WordPress platform is 100% free to use, and free is always good.
Easy to Use
One of the main reasons why WordPress is so popular is because it is so easy to use. The WordPress user interface is incredibly intuitive and even if you have no previous experience with websites or blogs, it won’t take you very long to get the hang of creating posts and customizing your blog to suit your business’ brand.
Search Engine Friendly
Blogs powered by WordPress are very search engine friendly. The framework of a WordPress website is very accessible to search engine web crawlers. This might not give you a major advantage against non-WordPress sites, but every little helps in the world of SEO.
Security Issues
Security is very important with any website or blog, but if this is your business blog, you can’t afford to run the risk of hackers corrupting your data and installing malware. WordPress is one of the safest platforms around. The software is continually updated and as long as you keep third party plug-ins updated too, you should be well protected.
Highly Customizable
There are thousands of different themes available for WordPress, many of which are free to use. Customizing a WordPress blog is easy to do, even for non technical people, so it shouldn’t be too difficult to build a blog that looks and functions exactly how you need it to.
Mobile Friendly
The latest Google update has made it imperative that websites are able to function correctly on mobile devices. The great thing about WordPress is that is already mobile friendly, so that’s one less thing to worry about.
WordPress is a fantastic blog platform for businesses of all shapes and sizes. It has so many advantages that it would take a lot more than one article to cover all of them. So if your business is ready to start blogging, consider using WordPress as your platform of choice.
