Why Podcasting Is So Important For Marketers


Podcasting has turned into one of the sultriest trend nowadays. It is a great way of promoting and conveying marketing pitch for most online advertisers. There are numerous advantages from podcasting that you can achieve if you can only learn how to utilize it. Let’s take a glance on some of its amazing benefits and learn why it is so important for marketers.


Boost the invisibility of your site – Your site can be easily found on the internet by your intended audience if you list your podcast at different podcast directories available online. Invisibility for your site will expand enormously. Likewise, search engines can discover your podcasts more easily too.

Relationship advertising – The most critical purpose behind doing podcasting is in light of the fact that it’s about relationship promoting. Sure it is one of the most effective ways of doing establish a solid, strong and long term relationship with your existing customer and customers to come. Like an email letter, since you’re distributed it customarily, it’s an extraordinary approach to stay in contact while conveying quality to the individuals in your network, the individuals who are critical to you. You deliver value and at the same time you get to advertise yourself too. General rule is to make 80/20: That is, no less than 80% value in each message that you convey and at generally 20% self promotion.

Provides a successful business communication tool – One of the vital profits from podcasting is the way that it truly gives an extra communication tool for your online business. Individuals will come to ponder your site. What you have composed and offered on your site can get you integrity as a professional creator in your field.


Gives chance to furnish value-added offers – Podcasting permits you to furnish value-added offer in a sound manner (audio format), which can make readers and customers keep their interest as they will be enchanted with these offers. They will keep coming back to your site for the weekly podcast of “Hot Options Tip for this week”; this will be hot favorite for those in options trading.

Leading Edge Technology – The fifth purpose behind podcast publishing is in light of the fact that it is (generally) new technology. In the event that you’re seen as a professional, it’s vital to be utilizing the last technology. So provided that you’re a speaker, a coach, an advisor, a mentor, or a author, this is another perfect way of conveying your message. Besides, it can also help you position in the marketplace as well.

Portable devices – Regardless if you are using an iPhone, iPod or an Android Smartphone, you can listen to podcasts anytime anywhere. All you need is to download them.


Podcasting is the most cutting edge communication craze with many advertisers on the web today. It undeniably has this rewarding reach to thousand and thousand of listeners who are more likely to be potential customers. The advertising plausible outcomes are bounty, and Podcasting is now a golden route. You should not be left out in using this kind of advertising and correspondence instrument!

One Response

  1. Evan Rifkin