Creating Your Own Business Website


If you’ve been working on selling your things through online retailers like Ebay or Etsy then you may be aware that these services are not free. Many people eventually make the change from using a hosting retailer to creating their own storefront. Going into business for yourself is an exciting milestone. Many people who are getting ready to make the transition from sites like Etsy for their own custom furniture are doing so without too much outside web knowledge. Because of this, setting up your own business site can seem daunting. There are a few simple things to keep in mind, however, that can make the transition from being hosted to hosting your own web storefront.

Traffic is Important

One of the major benefits to sites like Ebay or Etsy is that they have a built in traffic guarantee. Everyone who is looking to buy certain products is going to use these sites. This means that you do not have to do anything extra to get people to notice your own stuff. When you are striking out on your own, you have to make up for that lost traffic by advertisement of your own. Some people leave certain products up on their Ebay or Etsy store. They put their older items or clearance and leave the newest items up on their personal store. This allows them to get traffic and hopefully keep merchandise moving. Other methods of advertisement are using social media to reach interested parties, email lists, and old fashioned word of mouth at fairs and other events. Trying a combination of things is usually best. Don’t be afraid to switch it up if in a few months you don’t find a certain method is working.

Readability is Also Important

If you’ve been on the internet for any period of time you’ve seen a poorly designed webpage. These sites are difficult to read, impossible to navigate and look very cluttered. People who cannot understand what they are looking at will not remain on your site long enough to buy your product. If you’re looking to sell your home made furniture, then it would be best for you to look up furniture web templates and see what looks best to you. The key to a good looking website is to have a good balance of negative or free space. Don’t clutter up your site to look like a cheap flea market flier or a grocery store coupon page. You also want the site to be easily navigated and well ordered. Don’t make people click around too much to get to what you want them to see. Keeping it simple is the best method.

This Takes Time

All small businesses are up against a lot of hardships when they first start. Yours will be no exception. Make sure that you don’t throw in the towel too soon. Remember that most businesses loose money in the first year and many more don’t see established profits for up to five according to Business Weekly. You want to keep with it for at least six months before you can be certain if what you are doing is working.