Owning a website is the ultimate way to give life to your business dreams. A website is indeed a great mode to reach millions of hearts simultaneously and acts as an official partner to advertise your business, spread new business updates, and share your passions. It is the website that creates the first impression among your target group and to make this experience pleasant, you need to create your website in such a way that it is appealing and rewarding. Creating a website may seem like a daunting challenge as long as you map out the major key elements before developing a website. The important aspects that can make your web development process interesting and enjoyable are:
Objective
The foremost element to consider is the objective of developing your website and trust me, many times your business objective will go hand in hand with the objective of your website. The success of any website is based on this clarity in the purpose of building the website. Be very clear about your website objective, strategy, vision and mission. All the other important decisions regarding your website designing and development begins with understanding the purpose behind it.
Target Audience
Know your target audience and what they are looking for and design your website accordingly. Everything revolves around your target market as it will have a great impact on your theme, design, content, search engine optimization practices, usability and other networking efforts. So try to gear everything from your visitor’s perspective for sure shot success.
Design and Usability
A good website is something that attracts the attention of the users. Make sure that your website design reflects the taste of your target market. Using graphics can make your site more attractive but don’t overexert it. Once the design process has begun, you also have to consider the usability of your website including easy navigation, fast browser load time, accessible buttons, reaching web pages in one click and so on.
Content
Create relevant content to achieve your objectives. Make your content simple and to the point. Insert images, maps and videos in right places. Always be precise and ensure that you have categorized your content effectively. Most importantly, upgrade your content regularly as it helps to maintain your position in the search engines and also encourages people to visit your site frequently.
Fonts and Colors
The appearance of your website is the first impression on any visitor and you need to concentrate more on font and color scheme of your website. Choose colors that are not too bright or too dull. Your text should be easily readable and should be crystal clear. Overall, your web content should not create any stress on the eyes of your readers.
Social Sharing
Include easy to use and simple sharing icons on your website for Facebook, Twitter, Google+, Pinterest and more. If someone visits your blog and finds a post they like, they can easily share with these icons in less than two clicks. This in turn drives more organic traffic to your website and in due course, increases your conversion rates too.
Search Engine Optimization
SEO is the best method to achieve good rankings in the search engine result pages. For this you need to include the right keywords and Meta tags at strategic points in your section titles and content. Furthermore, incoming links from other websites will also boost your rankings.
Employing these major key elements will make your website a standout success in today’s highly competitive online business environment.
Some excellent points Alfred. It never ceases to amaze me that people often spend thousands on beautiful web desn yet neglect the marketing aspect of their business which is equally as important.
Hi Scott,
Yes, well said. Nowadays, designers should concentrate on marketing aspects too in-order to stay ahead among their online competitors.
Hi guys.
Very good article!
I’d just like to accentuate the importance of being a master in doing something i.g. marketing of the project.
As for right keywords, you are very correct identifying them as right. In today SEO reality keywords (that are not right enough) can not only be useless but even harm your website and provoke Search Engines penalties.
So before doing something good for your site, make sure it is really good.