With many businesses focusing so intently on online advertising and marketing (for good reason), we sometimes forget just how important and even fashionable print ads and art still is. However, something big brands know is that print ads are an important part of leading customers to online ads, offers, or simply the company website or social media accounts. Because consumers are so inundated by ads, though, it is as necessary as ever to make print ads appealing enough to viewers for them to read the message.
This may be why sketched ads seem to be appearing quite often. Hand-drawn sketches give both ads and artwork a raw, sometimes retro design. Other times, it gives a more grunge look to flyers or postcards.
“Artisanal art pieces have more character and depth that should not be forgotten in this digital era”, says designer Russel Jones. “Take a look at Nestingdolls.co, for example. It’s a modern e-commerce company but they produce one-of-a-kind Matryoshka doll pieces because they’re all painted by hand.”
The following collection of sketches include postcards, posters, flyers, and other advertising media such as a billboard and even a TV commercial. While not all of the examples in the collection below are actual ads (many are simply artwork), they all are excellent for gathering ideas on how sketches can be used in commercial graphic design. So take a look and be sure to let us know which are your favorite!
Postcards are an excellent and quick way to send a loved one a handwritten note, to collect, or to send an offer to customers by snail mail. To really give postcards a nostalgic or personal look and feel, use a hand-sketched design, such as the following stunning examples:
Old Shop (Ten An) in Tsukishima, Tokyo by Russell Stutler
Bentendo on Shinobazu Pond by Russell Stutler
Daisy Kutter Postcard
Sketched Flowers Thank You Postcard
Subway Postcard Sketches by Russell Stutler
San Diego Zoo Postcard Sketch by Desiree
Geraniums for a Postcard by AfricanTapestry
The following collection of hand-drawn posters include those done for vintage as well as modern movies, wall hangings, and even an original poster drawing done of WWII concentration camp victims. All are an excellent source of inspiration and can help anyway gather great ideas for hand sketched posters of their own.
Alfred Hitchcock’s The Birds Movie Poster
Elephants Mural by Adonna Khare
Sketched Carrie Movie Poster
Megan Fox Sketch
WWII Concentration Camp Prisoner Sketches
Black and White Blossom by Joy Rector
Gold Lace Cockerel by Moonlake
A flyer sketched by hand really stands out from other flyers, simply because the hand-drawn look isn’t done as often anymore. However, these sketched flyers still have to stunning enough to really capture and keep attention long enough for passersby to read the message. The following collection includes stunning examples of flyer artwork.
The Paper Bag Flyer
Hand Drawn Flyer by Liz Potter
Hand Drawn Flyer by Michael A. and Chron joe
1992 Flyer Advertising a Show in Chicago, IL
Flyer for Fox Point
Discotheque Flyer Illustration by Miriam Sanz
Flyer by Kim Naomi Krismann
The following are a compilation of a few hand-sketched ads and logos. Some of these are a mixture of sketching, watercolor, or digital painting, but all are impressively eye-catching.
Claire’s Cosmetics Vintage Print
WWF Hand Drawn Logo
Audi Commercial Ad Screenshot of Hand Sketched Scene
Little White Lies Magazine Cover
Hand-Drawn Billboard Chevrolet Ad
The Wild Bride Logo
Sketched Dior Illustration by Daryl Feril
Designer and Decorator Rose Cumming Book of Sketches