Here is another great infographic.The infographic is a side by side comparison of the largest online display advertising networks- Facebook vs. Google created by Nowsourcing for WordStream.It shows us both the revenue and growth of these two giant networks.And also you can see advertising performance like click through rate (CTR) as well as ad targeting options and performance of ad formats.
Well as you see,Google is the winner!!!
You may also take a look at our past infographics,
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Quite surprised to see the B+ for Facebook ad performance. I’ve never clicked a Facebook ad and generally find them irrelevant. Regardless, I don’t think Facebook wants to be an advertising company. I feel that they approach their ad model simply as a way to generate revenue to funnel into improvements/services.
It will certainly be interesting to see what kind of changes (if any) are implemented to their ad platform after the IPO May 17th.