When you develop a website there is a lot you are probably worried about getting right. The overall design, the information within the content, any carts for ecommerce, the SEO and marketing – it is all very important. That is why the majority of your time tends to be dedicated to these areas.
But there is one factor that too often goes ignored, and that can have a major effect on the results you get from your site: the user experience. If visitors don’t feel that their experience has been enjoyable, enriching or helpful, they probably won’t return. You have to catch their attention, give them something exciting and keep bringing them back.