It is a cliché that the Internet revolutionized our lives but as far as Public Relations are concerned, this is more than true. Thanks to the Internet , in general, and to reliable hosting and social media in particular, old-school PR is becoming history. Of course, nobody forbids you to use old PR tricks to promote a site but if you haven’t discovered yet, social media are more efficient in doing so than traditional PR approaches. In a sense, social media are the upgraded version of public relations. Welcome to PR 2.0!