Google’s Andrey Lipattsev has said that the three most important website ranking factors are content, backlinks and RankBrain (Google’s artificial intelligence algorithm). While that’s all well and good, it makes certain assumptions that Google can view all the content on a website and figure out where links are meant to go. As an SEO consultant I’ve been asked to help on several projects where a web developer has inadvertently destroyed a site’s SEO, sometimes acting…