There are three mind blowing statistics every person who specializes in site design should know, and on which this entire post is built around: 38% of people abandon a website if it’s unattractive. (Source) The analysis of 200 small business websites showed that 70% of them failed to include the most basic marketing elements. (Source) The top four organic (not advertised) results on the first page of a Google search gets 63% of all clicks.…
Facebook has long been regarded as one of the two cornerstones of a good social media marketing strategy. Certainly, there are lots of ways to reach large audiences of potential customers with your messages, and those who go deep into their internet marketing approaches and use professionals to help them will have experienced this. But for the average small business, a Facebook page with a decent number of likes and a Twitter account with a…
Introduction
One of my favorite all time quotes is from the movie “The Matrix” when Morpheus sits down with Neo and says, “You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes”. This can be said of small business websites in 2011. You can stay with what you’re currently doing and pretend that your website will do just fine, or you can wake up and learn about 6 things in 2011 that will make your small business website out perform the competition.