Building traffic to a new website can be a concern for anyone not familiar with the online world of marketing. This article aims to inform the reader of key factors that will improve a websites ranking in major search engines, which in turn creates more traffic. Through the use of local search, using specific phrases on a website, and building internal and external links, one can build the reputation of their website with the major search engines. Doing this raises the probability that targeted audience will find a specific website through a search engine such as Google.com. Utilizing local search, specific phrases, and building internal and external links will build traffic to any given website when done correctly.