With the Internet being one of the biggest marketing platforms from small to large businesses, there is a new trend emerging with logo design. This trend is animated gifs being used in place of the traditional, stationary images. We are seeing them everywhere now, and yet they are still controversial with graphic designers.
Some say that they are the way of the future, giving more dynamic means of conveying a brand to the customer. Others aren’t so sure. Let’s look at some of the pros and cons of gif logos, as well as examples of how it can be used to create interesting designs that can then be adapted for icon use.