ARTICLES Archive

While some people tend to use the terms “brand” and “company” interchangeably, they are not the same thing. A company exists to provide a product or a service to a specific group of people. A brand is a company’s promise to deliver …

Are you facing website performance issues such as high bounce rates, low visitors time on site, fewer page visits per session and low conversions in Google Analytics even after investing a lot of dollars in search engine optimization? If yes, then you …

Doing Business in The Information Age The advent of the internet has radically re-shaped the nature of consumerism and forever changed the way businesses operate and advertise. Competition in this global market has become fiercer than ever before; consumers everywhere are constantly …

Data analysis has an undeniable role to play in today’s business operations. By studying the analyzed data, managers and department heads can detect loopholes as well as identify the strongholds of their business. As much as data is essential in efficiently running …

However, sometimes and even with these three ingredients, we run into errors that torpedo the success of our content marketing strategies and leave us stranded in the middle of the ocean (of content marketing). Nobody is free of error, neither in life …

When we visit a web page, we, human beings, find it very easy to identify the different parts of what we read, such as the title, the date of publication, the author, the main image, or the users’ assessment (if there ). …

As you likely already know, a high-quality website is arguably the most important thing for your business, one that will be the driving force behind your growth into the future. You may have one at the moment, though if you’re reading this …

When you come up with a solid idea for a brand logo, you create a seed that contains everything it needs to grow into something spectacular over time. There are many components that must work together to form your brand’s overall message, …

A web designer refers to a person who is an IT professional. These are the people who are responsible for making the layout of your website. They are also responsible for the visual appearance and, of course, the usability of your website. …

No matter who you are or what you do, as long as you have a website, you want people to see it. The more people that see the website, the better you feel. It could be an information you want to share …

As the technology revolution took the world by the storm, it also affected the corporate ecosystem and reshaped the business environment. Although the new breed of entrepreneurs already acknowledges and comfortably embrace the need to develop technology-driven business systems, conventional entrepreneurs still …

There are no two thoughts about the fact that your business needs to have an independent and functional website to grow its client base in the long run. Even if you are not an entrepreneur, but an independent writer, instructor, photographer or …