Before the term of ‘user-friendly’ came into use, website developers didn’t really have a way for describing well-designed websites that did an excellent job in terms of engaging visitors and turning them into potential customers. Well, with the advances in technology and marketing strategies, users became extremely demanding when it comes to functionality, website design and all the small details. If you’re aiming to keep users on your website and give them a reason to…

Freelancers are people who have taken the leap of faith and managed to quit their regular 9 to 5 cubicle jobs for accomplishing professional freedom and growth. The starry thoughts of the absence of job delegation, no boss hammering down at project deadlines, and super-flexible working hours are tempting yet far-fetched. However, the truth is that Freelancers face the biggest challenge of managing their time well and for good. Time management becomes an issue for…

As humans become less sedentary with their use of technology, the importance of an intuitive and effective app has grown significantly for companies. In the past, it may have been acceptable to rely on a clear interface on a website to transmit information and services to consumers. The rise of smartphones and tablets has fostered a generation of consumers accustomed to being able to access their favourite companies wherever they are. Having a purposeful and…

The new age has come with many demands when it comes to how business is executed and what it takes to be successful in it. The internet has brought by a new and lucrative platform that transforms the whole world into one global village, hence, allowing most businesses to go international. However, for any business to get there, a few conditions must be met. One of the most important ones is having an online presence,…

Your brand is the face, the portrayed personality of your business, and a good brand is something that the consumer will connect with on an emotional level which will help your business become more visible and grow. So creating the right brand name is incredibly important, it could make or break your business. We’ve put together this list of 8 tips to help you create the perfect brand name. Keep it short There are a…

While some people tend to use the terms “brand” and “company” interchangeably, they are not the same thing. A company exists to provide a product or a service to a specific group of people. A brand is a company’s promise to deliver that product or service in a certain manner. With that said, identifying your brand elements is largely a matter of determining how you will go about accomplishing the latter and symbolizing it. To…

Are you facing website performance issues such as high bounce rates, low visitors time on site, fewer page visits per session and low conversions in Google Analytics even after investing a lot of dollars in search engine optimization? If yes, then you must have a look at the overall design and layout of your business website because if there is lack of basic web design principles, ittends to perform poorly in search engines. Appearance and…

Doing Business in The Information Age The advent of the internet has radically re-shaped the nature of consumerism and forever changed the way businesses operate and advertise. Competition in this global market has become fiercer than ever before; consumers everywhere are constantly inundated with products and advertisements – and they can decide what goods and services they want with just a few clicks. As many business owners know, it can be difficult to make a…