Looking to grow your photography business? There are a lot of techniques you can use to promote your brand. Whether you are just starting out or you are looking for new ways to market your existing business, there are some great tips you can follow.
Here, we’ll look at some of the key tips for marketing your photography business in 2020 and beyond.
Ensure you have a website and portfolio
One of the main things you’re going to need when you’re marketing your business, is a website. On this, you should include a portfolio of your work. This gives the consumer an idea of the quality they can expect when they hire you.
Make sure your website is easy to use and is separated into sections. Alongside your portfolio, you should have About, Contact and Services sections.
Create stand-out business cards
While online marketing can be extremely effective, don’t forget about offline marketing too. Handing out business cards can generate a lot more customers and make your brand highly memorable. However, it’s important to make sure they have a high-quality, eye-catching design.
Consider having your work professionally printed onto the business cards for a polished look and finish. You’ll also want to have a logo for your business on them too. Hand them out at networking events or post them in your local area – wherever your target customer is likely to be found!
Use social media
Social media is an excellent marketing tool for photographers. Instagram is a particular favourite in the industry as it focuses solely on photos and videos. However, there are thousands of photographers on these sites, so you’re going to need to make sure you stand out.
There are a lot of Instagram tips for photographers you can follow. For example, sharing a story alongside your photos can help to engage your audience as well as choosing a few relevant hashtags to make your content easy to find. You should also avoid using social media sites as your main portfolio; just provide a few teaser photos and link back to your website portfolio for an effective way to encourage traffic to your main site.
Reach out to photography magazines
If you want to gain recognition in the industry, reaching out to photography magazines is a great idea. You can ask for your photos to be featured, introducing you to potentially thousands of new customers.
Photography competitions are another way to gain a reputation. The more you build up your reputation, the more customers you will gain. You can also get paid for winning competitions and getting published, making this a great tip for both beginner and existing photographers.
These are just some of the best ways to market your photography business. Remember to take time designing your website and putting together your portfolio, selecting your best photos to use as examples of your work and linking back to your site via social media.