Branding plays a huge part in the success of a business, regardless of its size. Customers, more often than not, want to buy from a brand that they recognize, trust, and feel loyalty towards. The greater the trust and loyalty, the more likely they are to make repeat purchases. You only need to look at companies such as Jo Malone, MacDonalds, or Audi to understand how heavily branding can play a part in a company’s success. It isn’t just about a logo, and you aren’t just selling products and services. You are selling your company values, perceived quality, and, in some cases, a lifestyle. Here are 3 ways to enhance your small business branding.
As we touched on above, a logo isn’t all that branding is about, but it is important to have one regardless. Consider whether you want something basic yet eye-catching or if you feel that your brand would be better suited to something with a bit more detail.
The ultimate aim is for your logo to be instantly recognizable and stand out from others. Your logo will be used on your photography and product packaging, as well as on websites, social media accounts, and other online platforms. Take that into account when finalizing your design and bear in mind that it needs to stand out and look good regardless of where it’s used.
Creating and maintaining a website is one of the most important tools you have when it comes to branding. Most of your marketing is put in place to drive traffic to your website, so it’s essential that it looks good and is kept up-to-date. Plan your website content in advance and make posts informative and engaging.
If you don’t yet have a website and aren’t sure where to start, using a web design company is a great way to start the ball rolling. They will design the layout and functionality of the website and ensure that it visually falls in line with your branding and the image you are trying to portray. Never underestimate how powerful a good website is in terms of brand recognition.
Another great way to enhance your brand is to work alongside other businesses whose products and services complement yours. It provides you with access to customers that might not otherwise know about your products.
If, for example, you sell a range of bespoke jewelry, collaborating with a fashion business whose products tie in well with your designs could generate a new level of brand awareness. You will gain access to their social media and website following as well as any other outlets that they use. In turn, they will, of course, reap the same benefits from yours.
Not only do collabs help to build your brand, but they are a great way of generating additional sales. Good business relationships are also a great way to get feedback and ideas from like-minded individuals who have similar future goals.