As a lawyer, you’re probably aware of how competitive the legal market is. With thousands of newly qualified legal minds jostling for position amongst highly experienced law firms throughout the country, the idea of standing out online can seem a little daunting.
If you want your law firm to stand apart from the rest, then being reputable in your field of law is one thing, however, in this crowded market, it’s not enough. You need a strong, attractive website that will help you stand apart from your competitors. Check out this law firm if you’re looking for an example.
It’s often is the most basic and straightforward design tips that people neglect. Making their websites difficult to navigate and frustrating for users. So, with this in mind, I’ve gathered 5 website design tips for your law firm. Read on to find out more.
Don’t underestimate the importance of your logo
Your company logo is a crucial element of your brand. Ultimately, you want people to recognise your brand and your logo and make the connection between the image and good, reliable service. Therefore using your logo throughout your website and not just on the homepage is important. Brand recognition is key!
Brand colours are important too
Your brand colours also play a huge role in brand recognition, so make sure you’re using them to your full advantage. Use them on headers and footers, colour backgrounds, on the social media icons and call to action buttons. Although remember not to allow your text and background colours to clash. You want your information to be easy to read.
Display your USP
No one wants to scroll through pages and pages of a website trying to find out if you provide what it is they need. So, make sure that your USP or unique selling point – this will be your field of law – is easy to see and is used throughout your website.
List your services
Again, listing your services makes it easier for potential clients to know if you’re right for them. The easier you make it for them, the more likely they are to get in touch!
Make it user friendly
Consider the following design tips to make your website user friendly:
– Make sure your text is simple and easy to read
– Ensure your website is optimised for mobile and tablet
– Avoid irritating pop-ups and automated videos
– Make the navigation simple!