At a time when people rely on the Internet for just about anything, promoting businesses online is one of the more, if not the most, popular business strategies among marketers. But with everything available online, having a website will simply not be enough to help your business thrive. The key to making sure your business will flourish is an effective SEO and that would come up when you also follow the latest web design trends.
So how can you guarantee that your SEO will be effective? The answer is simple: a flawless web design. That’s right. Website design and SEO go hand-in-hand. To help you ensure that your website will attract organic traffic, we have listed down tips that you must remember while coming up with a website design with SEO in mind.
Short and Memorable URL
When designing a website, keep in mind that the URL link should be simple, specific, short, and memorable. This way, people will easily know what your website is about and remember the link faster.
Long and complicated URLs that are riddled with more than just a couple of keywords can confuse potential visitors of your website. In addition, long URLs that are copied and pasted can potentially be broken once sent to potential visitors, and this will keep the link from working and visitors from visiting your website. Furthermore, long and complicated URLs can scare off potential visitors, who might think that they will be led to spam content.
The best thing to remember when coming up with a URL for your website is KISS: Keep It Short and Simple.
Another important thing to remember about website design is the look of your website. The more the visitors like your website, the more likely they are to stay on it and even share it to other visitors.
But what is an aesthetically pleasing website? Well, for one, it is a website that is not cluttered. An aesthetically pleasing website is one that contains everything the visitors need, only they are not found all in one place. Proper arrangement of information, pictures, videos, etc. can make it easier for visitors to take in all the content of your website without the risk of them being overwhelmed with information.
Aside from the arrangement of information, it’s also essential that you choose background and font colors that are pleasing to the eyes of the visitors. If a visitor finds the information on your website hard to read, they will likely leave right away.
In this day and age, when people spend most of their time on their mobile phones than on their desktop computers, it is very important to design your website in such a way that people who visit it using their mobile phones will not encounter any problems.
Outdated websites that were created before the golden age of mobile phones tend to look different when visited using devices other than desktop computers. Failing to keep mobile phones in mind while designing your website can lead to visitors quickly leaving your site, and this will consequently increase your website’s bounce rate.
Optimized with Keywords
One very important thing to remember when coming up with a website design with SEO in mind is optimizing the website with keywords. Using unique but specific keywords can ensure that your website will attract more organic traffic.
And if you are creating a website with a specific area as your target market, a Bay Area web design company suggests “optimizing your website with keywords and phrases so that people in your area come across your business when searching for a particular service.”
Using this local SEO strategy, this Bay Area web design company has helped small and big businesses get the most out of the money they invested in marketing.
Website Loading Speed
In this fast-paced world, people value their time the most. Thus, a website that takes a while to load will quickly drive potential visitors away and slow down a search engine that is trying to crawl it.
A high bounce rate partnered with a search engine’s inability to crawl more pages will surely keep your website from ranking. Ideally, your website should load in just a matter of seconds.