Link building can be a godsend for small or new businesses. An effective link-building strategy allows you to receive referral traffic, improve brand visibility and authority, and expose your business to different audiences and industries. You can experience all of these benefits once you decide to work with a company that offers link-building services. But do you know how much you should pay for links? How can you tell if a link is reasonably priced? This article can help.
Everything you’ll pay for in your business should be a smart investment. The money you’ll spend should impact your business in a positive way. To determine the cost of paying for links, consider the points below:
How Much Does Outsourced Link-Building Cost?
As mentioned, there are now companies around the world that provide link-building services to businesses. Outsourcing these companies warrant better results because they have the tools and experience in the industry. If you’re leaning towards this direction, it’s important that you take note of the following things first:
– Unfortunately, there is no definitive price for a guest post and an exact cost to outsource link-building services. Companies that offer link-building services usually charge whatever they deem is reasonable. Depending on the experience, longevity, and track record of a specific link-building company, you might need to spend a hundred or thousands of dollars per link. Some of the factors that go into the cost of a link are domain authority, domain rating, and trust flow. The higher the rate of these factors is, the more money you’ll have to spend in paying for a link.
– Payment schemes and rates vary from company to company, too. While some link-building companies charge an hourly rate, others will arrange for a fixed payment every month. There are also companies that require payment based on their performance, which means that you’ll only get to pay them if their services produce positive results for your business.
Working with pay-per-performance companies might be convenient, but this can also be very risky. Since no amount of money is being paid to the link-building company at the start of the agreement, you won’t have any assurance that they will actually meet your expectations. A pay-per-performance company usually charges higher rates compared to link-building companies, which require a fixed payment every month or an hourly rate.
There are also some link-building companies that charge per link or per post. Every post they make usually include one to two links. The amount of money you’ll pay these companies will depend on the number of links or posts they made over a certain period.
– The price you’re going to pay also varies on the quality. On average, an SEO manager in the US receives a base salary of $65,634 to $94,169. Established link-building companies can charge their customers from as much as $500 to $1,000 per post of a link, which can sum up to more than $15,000 every month.
– While there are some companies that only charge around $1,000 to $2,000 per month, the quality of their services might not be at par with other SEO firms. Link-building companies who are able to provide services to international brands and businesses will also charge more.
Working with a link-building company that charges thousands of dollars every month doesn’t always guarantee the best results. In the same way, working with a cheap link-building company doesn’t indicate that their services are no good. It’s best if you weigh the pros and cons of each of these companies so you’ll end up working with a link-building company that suits your budget and expectations.
Keep in mind that before you can enjoy the benefits of good link-building service, expect that you will need to be patient. It will always take time before you can yield the results of a good link-building strategy. Depending on the company you’ll end up hiring, you might need to wait for weeks or months before these links will translate into revenue for your business. This is one of the reasons why you should strive to look for a company that doesn’t only provide link-building services, but as much as possible, they should also offer other SEO services as well.
Now that you have an idea about the numbers, start scouting for a reputable company that provides link-building services. If this is your first time working with one, do your research and ask for recommendations from people who have used this type of service in the past. The more you know about link-building services, the easier it’ll be for you to choose!