Do you have a fancy looking website with a low conversion rate? Relax. Web design can be tricky, especially if you do not have the right skills. You have to put your customers in mind and ensure that your website meets their needs. They do not have all day to go through your website reading every single detail so it is important to maximize the few seconds they have to visit your site. Capture their attention and provide solutions to their questions. Here are tips you can use to improve your website.
1) Responsive Design
Thanks to technology, many people are using their phones to search for information. Some of the leading sites in the world get most of their traffic from mobile devices. Forge Web Design in Greenville can help you will the responsive design and other web designs. If your website cannot adapt to any screen, how will you keep your visitors on your page? Once you design it to suit to any device, you will get significant traffic.
2) Remove Any Distraction
Remember you want to convey important information to your audience, for the few seconds they visit your website. Your first impression should quickly put across your main points. Since you do not want to confuse your readers, remove any jargon words, or any ambiguous terminology. Your headers should be concise. Avoid overused words that do not have any impact on your website. You can clear any complicated animation or long content. You should also avoid stocky website images.
3) Your Website Should Have Follow Buttons and Social Share
It is your wish that the information on your site will reach everyone in the entire globe. You want the whole world to visit your website and increase your traffic. How will you achieve that if your website lacks follow buttons and social share? Never underestimate the power of social media. If your site has none of those essential options, you are missing out on social media traffic.
4) A Good Plan
Apart from meeting the needs of your users, mapping out the journey of the buyer is vital. It would help if you planned what the users would find the first time they visit your website. Think of the page they will view and the offers they will get. What exactly will convert them? You require having better information about your current customers. You can even decide to interview them. Once you make a good strategy, it will be easy designing your web in the right way.
5) Implement Call-To Action
After making a good plan, you have to direct your users through your website. You can achieve that by implementing call-to-action buttons. Guide them by informing them of the things they ought to do or the actions to take upon visiting your site. Your call to action should have informative materials to help the users solve their problems. It will motivate them to search for more information on your website.