Many Instagram users are now trying to garner enough following to become influencers. But who is an Instagram influencer? If you want to be an influencer on Instagram, it is imperative that you establish your credibility and trustworthiness that you can convince others to use particular brands or participate in particular events.
It is not just a matter of having a lot of followers, but the manner in which you engage with your followers. If your followers regularly participate in your online campaigns and conversations, then you are on your way to becoming an influencer. It means that your followers are ready to take action when they are called upon, and thus, businesses can promote their brands using your name. In essence, you are a brand in and of yourself.
Becoming an Instagram influencer is not rocket science, it just requires you to identify a niche you are really good or passionate at, then works towards showcasing your daily life around that particular niche. If you love sports, you can be posting interesting photos related to that particular sport that you like. People will start noticing a trend with your account and you will draw a following interested in that particular field. Along with other Instagram Growth Hacks, here are 5 simple ways you can use towards becoming a successful influencer.
Work on Being Unique
Not unless you are a celebrity where you simply stand out from the crowd, you will need to work on having your account stand out from the rest. Identify how to make your account look different from others, and then showcase that to the world. Bring something new that people can be interested in and will want to look at. Instagram is all about entertainment. The more you can entertain, the more followers you will get, the more you will engage with your followers and you will be in a much better position to have brands use your account for marketing.
Post-High-Quality Images and Videos
The content informs of images and videos that you post are the core of your account. It is these images and videos that get to draw traffic to your account. Post quality and interesting stuff that will have people commenting and responding to each other. Couple with the quality pictures and videos are a caption that tell your story. Pictures only are a bit too plain, but if you add some interesting and captivating titles, then you draw more attention.
Identify the Right Time to Post
While you will have to post regularly to stay in touch with your audience, it is important that you have a strategy for maximum response. Schedule the content you post and be consistent. Deliver on promises to create credibility and trust. If for instance you have a fitness video, and you promise to showcase a video at a particular time on a particular day, ensure that you do since your followers will be expecting you to post something. Inconsistency leads to your followers losing interest. Make sure to stick to your program if you commit yourself to one.
Interact and participate in Popular Conversations
Influencing people means that you have to interact with them. Take time to respond to comments and messages on your account. You need to make users following you feel important. Follow back people and also like back their pictures and videos. Maintain a friendly and social aura to enable people to interact freely. Make use of Instagram stories, live videos and other interactive tools to engage as many people as you can. This engagement creates a personal relationship that would come in handy when you need to call your audience into action.
Use the Other Social Networks
Creating a following will require you to reach out to other social networks too. If you have accounts on Facebook, LinkedIn, and Twitter, you can use them to promote your Instagram account. You can, for instance, connect your Facebook account to your Instagram in that anything your post on Instagram is also viewed on Facebook. Your Facebook friends and followers that like your content may be compelled to check out your Instagram account and even follow you.
Make sure you utilize every tool available at your disposal to draw a large enough following and maintain a high level of engagement. One of these tools can be an Instagram bot which will automate your account management. With the help of its various functions, you will be able not only to gain more loyal followers but schedule your posts and communicate with your supporters in direct messages without making any essential efforts.