As an e-commerce entrepreneur, you may have lower overhead costs as compared to a brick-and-mortar retailer, but you’re also up against several competitors vying for the same customers. Amidst tough competition, no online business can thrive without a robust digital marketing strategy focused on increasing search engine rankings and the traffic to its e-store.
If you’re worried that your online store is not getting the “footfall” it truly deserves, perhaps it’s time to critically evaluate your marketing strategy and see if you’re missing out on the following key factors that help e-commerce businesses generate more profits.
Is your site mobile-friendly?
With more and more consumers using their smartphones to shop online, you can no longer afford to simply rely on the good, old desktop site to bring you customers. While users can access the desktop version of your store through their phones, the experience gets highly compromised and more often than not makes people abandon your site within seconds.
Moreover, if your store is not mobile-friendly, it will have a poor ranking in mobile search results, leading you to lose out to competition.
A mobile site is designed to fit perfectly on to the small screens of cell phones and tabs, which enables your potential customers to shop from your store anywhere, anytime. If you haven’t done it yet, hire a good web development agency to create a user-friendly mobile version of your e-store.
You’re not utilizing the power of content marketing
Even if you’re a relatively small business that serves the local community and has a steady clientele, you need to invest in hand-picked digital marketing tools that can help grow your business.
Digitizing your business does not simply mean creating a website or an e-store; it means taking full advantage of resources such as content marketing so that you can earn greater returns. The best way to understand how something new may benefit your business is to learn more about it. In order to learn more about blogging, backlinks, blogger outreach services, one can get in touch with experts at Outreach Monks.
This way you’ll be able to understand how content can help you gain more visibility and more customers. Then find a trusted local internet marketing agency and ask them how they can help and how much it would cost.
You haven’t worked on creating a unique brand image
Every business owner sees their brand a certain way and wants to offer something unique to the world. For instance, if you run a local bakery and have an e-store where people can order online, but aren’t seeing the sales you want, consider if your business has the visibility and the image that is true to your brand.
Are you a family-run business that thrives on legacy recipes? Do you specialize in wedding cakes? Do your customers know what’re you’re great at? Do they know your backstory? Creating and sustaining a brand image today is extremely important—and easier than ever, provided you employ the right tools and the right people to do it for you.