Right now, there are over 1.8 billion websites on the internet, and with new businesses starting all the time, the figure is only set to increase. According to Titanium Marketing 571 websites are created every minute. New businesses in your niche are launching as you read this article. As a web designer, there is a huge potential marketplace for your skills; redesigning and updating the business’s websites or designing from scratch, but you also have stiff competition. So, what can you do to make your web design business a success?
Here are 3 tips:
1. Have the correct insurance
Before you start approaching clients and key decision makers, you need to make sure that your company is insured. Without insurance, you make your business vulnerable. The experts at Hiscox can help explain the types of business insurance available to your business. There are many different types of commercial insurance, so you need to ensure you have the correct coverage. Professional indemnity insurance protects your business from customers who claim you have not performed to a satisfactory level, whereas public liability insurance protects your business from third-parties claiming they have been injured because of your business’s activities.
2. Collaborate with the client
While you may think that your artistic creativity will set you apart from the crowd, it is your ability to translate and understand the client’s requirements into a tangible website that will ensure that your web design business becomes a success. Here are examples of essential questions that you need to ask your clients:
– What does your business do?
– What is the primary goal of the website?
– Who is your target audience?
– What is unique about your business?
– Who are your competitors?
– What features do you want the website to have?
There is little more crushing than spending hours creating a beautiful website for it to be declined for not meeting the client’s expectations. Your success is reliant on your ability to collaborate with your client, rather than just have a contractor/client relationship. You need to work with them to get a deep understanding of their business
3. Deliver what you promise
One way to retain clients is to deliver what you promise. Customer retention is crucial to having a sustainable business, across all industries. Retaining customers costs less than having to acquire new ones, and so you must take every step to keep your clients happy by delivering what you promise.
If you regularly go over budget on a project, are late with its delivery, you will not only damage your reputation today, but the long-term prospects of your business. You will be familiar with the phrase ‘under promise but over deliver.’ It can be tempting to accept more work when you don’t truly have the capacity, so you must be sure that you can honour any commitments that you agree to.
Web design includes a variety of different skills and disciplines in the creation and maintenance of websites. While you undoubtedly have the creativity and technical ability to develop digital art, you must combine these with excellent communication skills and professionalism to create a successful and sustainable business.