While there are a number of ways to make money online, blogging can be one of the easiest ways to make a residual income with just a little effort. At first, it may be a bit time consuming setting it up the way you want it and developing the categories you want to populate with content, but it will pay off with perseverance. If you are looking for easy ways to make money from your blog, consider the following five.
Pay Per Click Ads
Pay Per Click (PPC) ads are one of the most common types of monetisation strategies you’ll encounter. These are typically banner ads on the sidebars or placed strategically throughout your content. Every time a visitor clicks through to the advertised site from that banner ad you are paid a set amount of money. Other than placing the ad on your site, there is little to do but keep the traffic coming in to increase the chances of click-throughs. It’s a numbers game. Clicks increase incrementally with the flow of traffic.
Cost Per Impressions
Cost Per Impression ads are similar to PPC ads in some respects. They are also ads placed on your site but unlike PPC ads, these are paid per the number of visitors that actually view your pages where they are posted. If you want to explore CPM ads, which are “cost per 1,000 impressions,” take a tour through Google AdSense; this will better explain how this strategy works.
Affiliate marketing is also a great way to monetise your blog. Sometimes you can join an affiliate network to pick and choose companies you’d like to link to and other times you can become an affiliate directly from the business itself outside a network. Any time a product or service is sold to a visitor that arrived from your site, you get a commission.
Charge for Publishing Content
While you may want to publish your own content on your blog, you may want to consider charging companies and writers a set fee for publishing content on your blog as a guest poster. Of course, you’d need to build rank with Google before charging for posts, but over time that is doable. Build your blog as a site of authority and you can make a fair amount of money for each article posted on your site.
Sell Private Advertising
Another way to monetise your blog is to contact companies individually to offer ad space. For example, a company like Australia’s Tax Return online service might buy ad space on your financial blog. Here you would reach an audience in the financial arena and many of those prefer to do their taxes online rather than through an accounting firm. It is always best to approach businesses in the same or similar niches as your blog.
As you can see, it takes effort to set up the various ways to monetise your blog and you will need to put some effort into it in the very beginning, but over time, it gets easier and easier. The beauty of a monetised blog is that they can run on autopilot as long as you maintain rank. Adding fresh content regularly will help to keep you ranking well with Google, and once you’ve accomplished that, monetising your blog is merely a matter of picking and choosing the strategies you wish to employ.