A good website is like a doormat to your house. It needs to be properly designed and attractive to its visitors. Otherwise, you’ll have visitors leaving before they could explore the website. Thus, you can end up losing viable clients because of a poorly designed website. The design you adopt should tell a story from the landing page to the rest of the pages.
Here are a few tips from successful web designers on how they do ensure their sites remain top in the search engines.
You should ensure your website works out well in different browsers compared to other similar sites. The website should meet the needs of your audience. Ensure the layout, and everything else works smoothly. You can use a software to perform A/B testing. Running one version of the website every week is more natural as opposed to two. Use software that produces better results.
The font used on the website must be reader-friendly
Read the text aloud and visualise the design. It sounds silly, but the old trick works perfectly well. Don’t forget to make the copy relevant to your target audience. You can use the Hemingway app. The tool will review your writing and highlight areas you need to improve. You can then edit your copy.
It must depict what it contains
The web content should speak for itself. Most visitors often have limited time visiting your homepage. The materials should address their needs. The page should contain information on the services and products your firm provides. Avoid looking at your operations from the owner’s perspective. Instead, put yourself in a customer’s shoes. The copy should depict a trustworthy company.
Engage the client directly
Write your copy in a conversational tone. The writing should sound as if you’re talking to the client one on one. Doing so will ensure you connect with your visitors. As website designers, there is no harm in referring to other websites. It will provide you with a platform to learn. You can implement these strategies on your site.
Avoid clumsy and wordy headlines
Make sure your headlines in various sections of your website remains catchy and short. Most importantly, the paragraphs look neat and fleshy. Don’t fill different layers of your sites with jargons and inappropriate materials. Remember, a neatly designed website will drive visitors to read the website. Therefore, the layout must command the readers to explore the site.
Revolve your design around a theme
It’s pointless to have a website that doesn’t have a call to action. A call to action directs the visitor of what the site expects of them. It contains things like reading more, sign up, among many more. A web designer needs to come up with a specific call to action to attract more site usage.
Make good use of keywords
Keywords will determine the level of traffic your website gets. You don’t need to be an expert to craft a good keyword. Conduct thorough keyword research. Ensure you get the step right from the word go. Take note that sites compete for keywords. Use simple languages that all audiences may understand. Jargons and complex sentences may scare visitors away from your site.
A well-developed website will drive traffic to your website. High traffic flow to your site may imply an increase in revenue. This effect may translate to substantial profit margins.