User engagement is an important factor to determine the popularity and ranking of any website. Today, all sites are in a rat race striving to increase the engagement taking place on their platform. While a steady influx of traffic is a positive sign, unless the prospects are converted to potential sales it will not make a substantial difference.
Engaging your prospects is the most important step in the conversion cycle. As all businesses aspire to nurture sales, user engagement acts as a primary catalyst during the customer acquisition mechanism. Thereby, having a unique and interactive website design can make or break your business.
Over time, the need for visual content has increased at an unprecedented rate. It is a known fact that individuals remember only 20% of what they read and can recall 80% of what they see. This implies that visual content has more influence on your intended audience. Aesthetically created visuals are one of the primary catalysts that assist in driving engagement to your website.
An infographic is a simple yet effective way to communicate complex information in small digestible chunks. Instead of simply using verbose text to communicate a message, graphics, images and charts are used to engage audience. Infographics are a great medium to increase engagement on a website. Users not only get impressed by such content, but there is also a high probability that they would share your infographics on other social platforms.
When a user visits your website, there is a high probability that he would simply skim through your content. To increase the chances of engagement, having multiple call-to-actions on a page can do the trick. Such call-to-actions can create opportunities of conversion. There are different kinds of call-to-actions that can be used to attract visitors. For instance, a free eBook, newsletter subscription, social media sharing, etc. are popular ways to convert prospects into leads driving engagement.
Landing pages are of extreme importance as they help in acquainting a visitor with the products or services. Moreover, they also persuade the visitor to take the desired action. Landing pages help in directing traffic to the website. Moreover, they also provide relevant information to the intended audience. Thus, positioning your landing pages strategically on the homepage can increase the chances of conversion on the platform.
All businesses desire to increase engagement on their website, but fail to make it accessible to all visitors. It needs to be understood that an accessible website can exponentially increase your reach. If you are not able to fine-tune the reach of your website, you can disable access to almost 50 million potential visitors.
When designing a website, you need to work on how people with disabilities will access, navigate and comprehend your site. Furthermore, by making your website accessible for all you can entice people who are not technologically advanced, have some temporary disability or are ageing.
Responsive Web Design
Responsive website design is of extreme importance in terms of visitor engagement. Website owners that pay due attention to the responsiveness of their websites tend to have a higher rate of conversion. On the contrary, businesses that do not give due importance to the responsiveness of their website are likely to lose on potential engagement.
Responsive web design ensures that a visitor has an all-inclusive experience across different digital devices. If a website is not responsive with a poor mobile experience, there is a high chance that the rankings on search engines will suffer.
As a business, you need to focus on making your website responsive. It is not possible to predict what device or medium will be used by an individual to access a website. It is important to ensure that a user gets an optimal experience across all platforms. You can test the website on different breakpoints to test the responsiveness of a website.
Professional Web Designer
Many businesses try to take everything into their hands which is a recipe for disaster. While you can try to make minor tweaks, it is important to have a professional web designer working with you who can take care of the design aspects of your website.
A professional web designer has in depth experience and exposure about the different web design elements. Such an individual or agency will ensure that a user gets a synchronous and interactive experience on your website. If you are looking to hire your own web designer, then I would advise you to read these tips. If you are looking to hire a web design agency, I would recommend designbyday.co.uk who are web design Manchester based company who will be able to take care of everything for you.
If your website isn’t getting any engagement, then what’s the point in having it? You need to ensure your audience are both finding your website and interacting with it. If your analytics data is non-existent, then it’s time you got in touch with a web design company/professional and started working on some design ideas.