You’ve got an impressive portfolio, a website that adequately highlights your skills, and plenty of strong references from happy clients. Although those things undoubtedly help your graphic design business succeed over time, you shouldn’t overlook monitoring your online reputation to ensure current and potential clients have the proper perspective of your business and what you can offer them. Keep reading to learn why you should care about that aspect of your graphic design establishment, plus the most effective way to safeguard your reputation online.
Many People Research Options Through Search Engines
When performing initial research about individuals or firms to complete required graphic design work, most people go directly to their favorite search engines. However, they aren’t likely to scroll through pages of results to get a thorough impression of your reputation. Instead, they’ll probably look at the first page of generated results, and possibly browse the second one, but not go further than that.
That quick approach isn’t problematic if your name or design firm only generates positive results on those early pages. However, if people see mixed feedback, or find the majority of instances are negative, they probably won’t pursue your business further and may even think badly about your design firm without doing more in-depth research.
Unfortunately, it’s relatively easy for unscrupulous individuals to tarnish your name by using search engine optimization principles and making content that features keywords people are likely to search for, and showcases your name or your work in an unfavorable way.
Your Competitors May Write Fake Reviews
On the Internet, feedback spreads incredibly quickly. People can post details about your graphic design services in a matter of seconds and instantly broadcast those views to an audience of thousands or more. However, those reviewers may not have genuinely used your graphic design company, but are only posting supposed feedback under the direction of a competitor that asked them to write reviews solely for the purpose of harming you and thereby gaining an advantage.
Graphic Design Work Is Subjective
If you’re still not quite convinced of the need to constantly manage your online reputation, don’t forget that graphic design, like most other types of creative work, is highly subjective. Maybe you had a recent interaction with a client and ultimately told her that her original idea wasn’t feasible for one reason or another. After giving that educated opinion, you communicated thoroughly with her and felt you were able to smooth things over.
Much to your surprise, she still wrote a review on your social media feed that labeled you as “inflexible and unwilling to consider my needs.” This example demonstrates how people perceive things in different ways. You thought you’d done a good job at making her happy in the end, but she was stuck on how you didn’t want to carry out her original wishes without question.
Similarly, there may be instances where you believe a project you did for a client is among your best efforts, but then you dig up an online review where that customer reveals the results weren’t as attractive as he expected. Because graphic design work is so subjective by nature, it’s smart to hire the services of an online reputation management firm.
Hire a Professional Team and Ease Your Mind
You’ve got enough to worry about without wondering what people are saying about you online, and then trying to combat the bad feedback as much as possible. Since graphic design is such a detail-oriented task, you could negatively impact your productivity and concentration if you’re fretting over having a poor online reputation.
There are several major steps to take when managing your reputation on the Internet. Not only is it necessary to track what people are saying about you and where, but responding promptly while promoting transparency is essential too. Online reputation management also often involves staying mindful of privacy concerns. Keeping tabs on your reputation in cyberspace is a full-time job, and you should be able to focus fully on graphic design work.
Fortunately, dedicated companies can tackle your reputation, enabling you to freely take on your clients’ requests. Many leading providers offer personalized strategies based on information you give them about your graphic design business and specific concerns. You can also choose to work with an award-winning company and feel confident you’ve selected one of the best expert teams available.
Online Content Is Enduring
One of the toughest things about online content is it’s often very hard to remove. That means people may be able to unearth embarrassing photos of you that were seemingly lost forever, not to mention design projects gone wrong. However, reputation managers work hard to show the public the best representation of yourself and your business.
A reputation takes time to build, and can be harmed in seconds. Take action today by hiring a professional company to keep your name and your business in good standing within the online realm.