We are passing a very difficult period for the worldwide economy and the near future seems to be troublesome, not offering any pleasant moments. All people around the world are paying double attention to each dollar spent and the transactions are significantly dropping. As a result of these problems, the demand for web services is lower than the offer so any web designer really has to “fight” for a project. Many freelance web designers are lacking clients, but a serious and talented specialist has no problem in gaining projects. Usually, the number of clients is proportionally to the money received, so the reason of having more and more clients is obvious.
A good web designer must have artistic skills, he must be a good user of the computer and Internet, but also skills in accountancy, communication with potential clients, dealing with taxes and so on, are relevant attributes. All these aren’t connected to the initial domains so it’s a challenge to solve “the entire puzzle.”
Nowadays, the financial situation is a hot topic, but also has a vital importance in our lives. A web designer with a decent financial situation isn’t under pressure and usually his performance is better than that of a stressed freelancer, suffering monetary restrictions. It is obvious that increasing the efficiency or working a longer period resolves any financial problem. The difference between a specialist and an amateur consists in the experience that has as an immediate effect, a better efficiency.
Here, I propose a small guide about how to avoid financial drop-downs which is perfectible with your opinions so use the comment form to share your thoughts with us.
Work for Multiple Clients
The market is quickly changing and the concept of “safe job or income” almost doesn’t exist. A grave mistake of a freelance web designer is to provide services to a single client. It’s true, he may be a very serious client, with impressive projects assuring a good income, but nobody knows when he changes his affair and suddenly you are a new unemployed person. In fact, this idea is nothing more than always having a second plan in any circumstance.
Some people may accept the risk and consider that the time spent on searching for a second client may be a lost opportunity to satisfy the first one. In this case it is highly recommended to have a savings account large enough for a decent living.
Maintain a Trusty Group of Clients
A wise freelance web designer knows that a satisfied client is worth more than any promotional campaign and the testimonials are the source of trust for the new potential customers. The previous clients shouldn’t be just some email addresses and nothing more;they should know your novelties so inform them. Don’t mad them with daily emails, also it isn’t a good idea. Let them know that you have a promotional offer, ask them to inform the relatives and friends about you and in this way the world of mouth is revealing its benefits. Proceeding according to this point creates a strong connection with many people who along the time will become trusty customers and promoters.
The theory is relatively simple, but in practice there is an important variable: the quality of the services offered ; only the extremes (high or less quality) are mentioned. You have the possibility to become famous by offering high quality services or by not meeting the standards of the clients.
Keep the Finances Very Carefully
I am totally agreeing that the financial aspect has nothing to do with design, but embracing the freelance web design community supposes that you are aware about the possibility of self-managing your projects and finances. To avoid any major financial crush it’s vital to have a very equilibrated report between the income and spending. It is wisely, but sometimes impossible to save some money for a special budget for difficult situations. A wise folk may have enough savings only by handling the finances very well, avoiding any penalty, buying promotional but quality products at the lowest rate. Anyone who is keeping an attentive control over his spending has a bigger chance to avoid the unwanted financial problems.
A web designer must invest a part from his money in various tools needed in the process of creation. The software available on the market is very numerous and the attraction is high but these are also expensive. A new feature or an effect is a great attraction, the curiosity playing his role. Unfortunately, few web designers really may purchase everything they want. The rest of them should analyze perfectly the necessity of a new tool and the price of it, only the one passing this test may represent the object of a purchasing.
Learn How to Optimize Your Budget
To study the evolution of your freelance activity is simple, you evolved when you gain more money than the previous month. It is imperative in order to progress to be interested in optimizing your spending and increasing your income. A complete study of these is a must in the overall and perpetual trying to avoid the lack of money; even if it apparently represents a loss of time you know if you evolved, you spend or saved money.
Always Try to Promote by Using All the Ways Available
This point is synthesized simple in this statement: you may be the best web design ever, but if the clients don’t know you then you are a starving genius. A good designer who is always promoting, trying to get more and more new clients surely has more chance to receive projects and the payments for the accomplishing of these. Am I right?