Eye tracking is technically to measure the point of gaze or measurement of eyes activity.For the last couple of years,especially big companies are using this technique to see the focusing point of people.Of course this is not a short term study but knowing the user behaviour is very important especially for commercial purposes.
Also,Eye Tracking became very important in web design and web development industry.Analyzing user behaviour and so the results of user activity can be very useful in your next design or developing your existing website or blog.Today we are showcasing great examples of eye tracking results of some blogs and websites.
Smashing Magazine
Official Google Blog
Source
Search Engine Land
Mashable
ReadWriteWeb
ProBlogger
The Next Web
TUAW
InfOhio
elibrary
CASEY HURT
Littlewoods
Marks & Spencer
StrategyOne
Google Search
CSS Zen Garden
Woolworths.co.uk
Guardian Jobs
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Nice collection of eye tracking images. Thanks for sharing!
How did you get the data for this? are you using a software?
HI All,
Nice collection indeed. It is however quite funny that on some of the images you have some bad data quality.
THe first smashing magazine has a big offset (try to look in the right side). When you gather eye tracking material, make sure you also look at the data quality.
If you want more cases and where high quality software has been used, please check out: http://www.imotionsglobal.com and go to the cases section.
Happy testing 🙂
Peter